Hool - Daily SEO Tutorials
Newsletter #182 – The Using Tools & Tactics Effectively Edition

Hello, hello! Here are this week’s reads… 27 Detailed Ways to Generate New Blog Post Ideas Very useful post with interesting, detailed techniques. Read it here… Takeaway: Never guess or blindly brainstorm about new content ideas. Advanced New Tail Keyword Research Interesting take on an old, but underused keyword research technique. Read it here… Takeaway: […]

Newsletter #183 – Lesser Used Approach To Links Edition

Hello, hello! Here are this week’s useful reads from the world of digital marketing… 10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns Self-explanatory title. Good overview of best practices. Read it here… Takeaway(s): Focus on improving conversions, not clicks. Get call tracking. Use all ad extensions. Use bid adjustments based on geography. Use […]

SEO & Content Strategy
Why Your Keyword Rank Doesn’t Matter…and what actually does

This post was originally published in 2012 – and the three trends that I said “killed” keyword rankings then have now been overshadowed by even larger trends. I’m going to update you on what has changed and what actually matters to you now. In 2016, organic traffic & search engine optimization is a completely different […]

Newsletter #184 – Checklists for International & On-Page SEO Edition

Why hello there! Here are four posts that I found useful this past week… The Google Analytics Audit Checklist If you use Google Analytics to make decisions – you need to know that it’s setup correctly. Good checklist w/ free spreadsheet. Read it here… Takeaway: Trust – but verify your data sources.   On-Page SEO […]

SEO & Content Strategy
How To Use Reddit For SEO & Content Marketing Research

Usually when marketers think Reddit – they think massive promotion, reach, and influence. Reddit is the most influential social news aggregators in the world. It drives headlines, traffic, and new ideas further and more rapidly than any social network. Editor’s Note – I originally published this post in 2014. Since then, not only has Reddit […]

Newsletter #185 – Pinterest & Featured Snippets Myths Edition

Hello, hello! Here are this week’s useful reads from the world of digital marketing… Ranking #0: SEO for Answers Comprehensive, useful guide for getting traffic from Google’s organic “Featured Snippets.” Read it here… Takeaway: Google’s Featured Snippets are here to stay – and can drive a lot of traffic. Make sure your suitable content is […]

Advertising & Paid Marketing
How To Advertise On Reddit: My Experience & 9 Ideas for Advertising on Reddit

Reddit has generated 8 billion pageviews from nearly 234 million unique monthly visitors. It has thousands targeted communities organized around every conceivable topic. It’s the largest, most influential and most engaged community/platform/website on the entire Internet. It’s the self proclaimed Front Page of The Internet – and the home of the Internet’s tastemakers with the people most likely […]

Newsletter #186 – Make It Better To Get More Edition

Hello from Atlanta – here are this week’s useful reads from the world of digital marketing… How I Increased My Blog’s Search Traffic by 44% In Under A Month Solid guide on how to use your Search Console data to improve your existing content. Read it here… Takeaway: Use the data that only you have […]




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